Pop up inside the most unexpected space in Wellesley
Rent-free storefront. Real foot traffic. No long-term lease.
Bring your brand to
The Village Shop
Experience a dedicated, beautifully designed space inside The Village Bank that welcomes a new, curated retail brand each season.
We partner with a select group of brands throughout the year, offering the chance to show up physically in a highly visible, community-centered storefront, without the barriers that have always made physical retail feel out of reach.
We're intentional about finding the right fit. Applications are reviewed on a rolling basis.
Who We’re Looking For
Founder-led brands with a strong point of view and a commitment to customer experience.
We partner with brands that are:
Well-designed and clearly branded
Product-driven with a strong visual identity
Ready to show up in a physical retail environment
Excited to engage directly with customers
Aligned with a community-focused, collaborative space
We’re especially interested in brands that bring something unique, elevated, or unexpected to the local retail landscape.
A residency designed around your growth
What you get
A highly visible, move-in ready storefront
Built-in local audience: bank customers + community foot traffic
Guidance and support from the UpNext team throughout your residency
Access to The Retail Playground community and resources
Inclusion in a curated, intentional brand mix
What we ask
Operating the space during agreed retail hours
Staffing and managing day-to-day presence
A consistent, engaging in-store experience
Collaboration as part of a shared community concept
Optional: in-store activations or events if aligned with your brand
No long-term leases
Residencies run 4–6 months. We focus on curation, alignment, and creating the right environment for each brand to succeed.
Launching first in Wellesley, with additional locations planned for Needham and beyond. A limited number of brands will be selected each year for each location.
